If you want to know how to get the majority of your list to eagerly read all of your future emails, then this post will show you how.
But first, I have to tell you something: I’m a massive “Game of Thrones” fan-boy.
(Yep, uber-geek alert.)
But I bet you’ve never made the connection between “Thrones” and email marketing. You say you haven’t? Good. Because let me enlighten you: “Thrones” and email marketing have a lot in common.
Don’t believe me? More fool you! Because I’m about to tell you why they’re as closely linked as Jaime and Cersei Lannister. (Game of Thrones “insider” joke… )
Anyway, whether you watch it or not, there’s one thing you’ve got to admit… It’s completely revolutionised T.V. It’s pretty much as popular as film now. In fact, some of Hollywood’s biggest stars are now getting into television. Even Tom Hardy’s got his own series coming out next year.
To put it layman’s terms, Game of Thrones is super-popular.
Onwards.
So what’s made it so big? Just how has it gripped so many people?
There’s a few reasons. But the one that relates to email marketing is this:
The show’s writers and producers very rarely resolve any storylines. And even when they do, it takes them AGES to do it. Instead, they end most episodes (and even whole seasons) on a huge cliffhanger.
If that isn’t pretty much forcing people to come back every week and carry on watching, then I don’t know what is.
Imagine if they didn’t use cliffhanger endings, though. Imagine if they resolved conflicts before the end of each episode… People would have no real reason to come back and watch the next one.
And whilst this current season has been pretty slow so far, they’ve done it for this very reason. They’re saving the best storylines for the last two episodes.
And next week, we finally get to see the end to one of these gripping storylines (or what we presume is the end). You see, there’s a guy called Jon who’s one of everyone’s favourite characters, and there’s a guy called Ramsey who, let’s just say, isn’t so well loved…
Anyway, next week, both these characters go to war against each other. It’s being called “The Battle for Winterfell”. It’s gonna be epic.
And you know what?
The fact the show’s producers have made us wait so long for it, is exactly what’s getting everyone so excited. It’s to do with the whole suspense factor. We’ve wanted to know what happens for ages. It’s this that keeps us so eagerly watching every week.
And guess what? You need to do exactly the same thing with your emails.
You need to create a similar level of excitement, suspense, and curiosity amongst your own email list. If you don’t, then the people on your email list will be far less inclined to carry on reading your future emails.
But if you can do this, then you should see a potentially dramatic increase in your sales.
So how do you do this? Well, just like a “Game of Thrones” episode, you should also leave your emails on cliffhanger endings. For example, tease your list about what you’re going to reveal to them next time. This will ensure people are almost desperate to read your next email.
Anyway, it really is one of the most powerful email marketing strategies you can use.
When you know how to do it effectively, your sales and marketing will never feel like “battles” that need to be fought again.
